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Austin SEO Expert is Ready to Tell You 7 Absolutely Necessary discoveries about SEO before Ever Spending a Single Cent!
I have a horrifying fact that I would like to share with you today.
I am in a unique position. You see, I speak with industry professionals about SEO all the time. And I’ve learned some frightening things over the years.
The most important thing that I have learned is that roughly 90% of entrepreneurs that I’ve spoken to will pay for search engine optimization services. They are willing to give it a try. But when they do, they ultimately achieve hardly any results, and that’s if they experience any benefit at all.
But it gets even worse…
Because these businesses really care about their companies and want to see them grow and expand, they end up paying huge sums of money for these services. They spend large amounts of cash and deplete their marketing budgets only to end up watching them get washed down the drain.
To make things easier to understand, please recognize that this applies to more than just SEO. You can easily pay a hefty four figures a month to advertise on websites like YellowPages.com. But at the end of the day, this phonebook advert will most likely bring in very little revenue if any at all.
I’ve had a chance to meet with numerous businesspersons who have shelled out a small fortune – more than a thousand bucks – to Austin SEO consultants. The unfortunate thing is that many unfortunate business owners gain nothing from this experience. They never even ranked on the first page of any search results. They never brought in any new business. At the end of the day, they spent their money on nothing.
And to look at things from a different perspective…
I am a well-respected search engine optimization consultant ready to help you in the Austin area. SEO is my life, and I take my reputation in this business very seriously. I know all about search engine optimization and it occupies my mind all the time. It’s always running through my head, because I love getting to the top of the mountain by ranking websites at the highest levels of Google. It’s the only thing that I want to do every day, because I love what I do and I want you to take advantage of my enthusiasm and experience.
It would be my absolute pleasure and privilege to help you.
Are you ready to finally connect with and Austin SEO service provider that can really help you? If so, then I’d like you to sign up for a free conference with me at your earliest convenience. You can either call my office or fill out your information in the form on this site and I’ll connect with you shortly. I look forward to working with you and I can’t wait to get started on your search engine optimization project as soon as possible.
Before moving forward to doing anything else…
I’m trying to get a better understanding of how I can help you. That’s why I want to share these seven devastatingly powerful search engine optimization tips with you today. They can change your business and change your life. And they will make a difference in your online marketing efforts.
Pay attention to the information that I’m sharing with you below. These seven search engine optimization facts could be the difference between success and failure online.
It really would be my privilege to offer my services to you, but sometimes that’s just not possible. But I still want you to have this powerful information. If you get quotes from other SEO providers in Austin, use this as a guide to find the best company.
Let’s get started…
What Is Keyword Research All about?
If you’re new to search engine optimization in Austin then you may not have even heard of keyword research. But it’s incredibly important for your business.
Think about this for a second…
Ranking highly in Google is all based on specific keywords. Your potential customers will type in a certain keyword phrase, and ideally, your website will show up at the top of the Google results when they make that particular search.
Why would you even care about ranking in Google, Yahoo or Bing for keyword phrases that are not pertinent to your business? You wouldn’t care. And you wouldn’t even waste your time. Because that would cost you a tremendous amount of money and a great deal of effort that will ultimately get you nothing.
This is pointless to any business. But there are companies and businesses that really get pumped up when they get top listings on the first page for the first time. But then they find out that these rankings are for the wrong keyword phrases and having your website at the top of Google is not all that it’s cracked up to be if your site is optimized for the wrong keyword phrases.
Carefully adhere to the information that I am going to share with you.
If you are approached by an Austin search engine optimization provider, but they do not know or understand how to search the specific keyword phrases being used in your market and leave this out of the proposal, you have to steer clear of this company or individual.
They might have figured out a way to rank websites, but if your site brings in traffic for keyword phrases that are irrelevant to your business, then you’re paying for nothing. I want you to save your money. I want you to bypass all of the heartache that goes along with working with an SEO provider such as this.
Google, in their infinite wisdom, provide keyword data for free right on their website! Any of the best of the best SEO providers should recognize how they can utilize this tool and realize how they should discover the utmost relevant phrases being searched in your business.
If an SEO provider does not use the free Google keyword tool, or just avoids it outright, then they are lazy. And they are uneducated as well. And they really aren’t an expert at Austin SEO.
FYI… The keyword data provided by Google is not 100% perfect. But it helps to ballpark your overall market and gives you a direction to go in so that you know that you are working toward a definitive and fruitful goal.
If you want to know more about keyword phrases and keyword research, please call the number on this site at your earliest convenience. Or if you prefer, you can fill out the contact form and I’ll call you back as soon as I get the message.
Can My Business Really Benefit from Austin SEO?
After performing keyword research as well as learning what your potential customers are searching, it’s now necessary to do a little bit of math. This math will let you know if Austin SEO services are a good choice for your industry.
This might not seem glamorous or exciting, but doing the math is important for every type of advertising. If it doesn’t seem viable, then you’re actually just throwing your money out the window.
All in all, there are three things that need to be considered to help you determine if Austin SEO is worth your time and marketing dollars. These three things include:
- average value per customer
- search volume averages in your niche market
- the cost of Austin SEO
At a bare minimum, if your website were to get #1 listings for the best keywords in your niche, are you going to bring in more money than you’re actually spending? This isn’t the simplest thing to answer, but the 3 factors listed above will play a big role in helping you come up with a valid estimate.
As you can imagine, other influences also enter the picture including conversions, lifetime visitor value, and other things like that. But for the most part, a great place to begin is using these figures that we are talking about.
Is your market search value so small that you might not experience real benefits from search engine optimization? If that turns out to be the case, then hiring an Austin SEO specialist may not be the wisest choice.
Here’s another potential possibility…
If you achieve a third-place ranking in Austin for a few of the top keywords in your niche, maybe it could bring in 5 times the money that you pay for Austin SEO services.
You must consider the search engine optimization costs in relationship to your possible volume of searches and the reach that it will bring you within your market. Figure out if it’s worth it. This is the only way to determine whether search engine optimization is going to pay the dividends that you expect.
If you are finding it difficult to work out the value of SEO services in Austin compared to the amount of money that you’ll have to spend, then just give me a call and I’ll help you figure it all out.
Is Your Website Liked or Disliked by Google?
An even better question might be… Does Google acknowledge the existence of your website?
An on-page and off-page optimization analysis is the only way to know for certain.
4 Factors: On Page Analysis
- Does your page title contain the right keywords?
- Has the primary keyword – maybe slightly varied – made it into your website content one time or more?
- Does your site have an interlinking structure? Is it set up correctly?
- Do your readers like the flow of your business site?
There are always other things that you need to do. But this is the perfect place to begin On Page optimization analysis. Plus, if anything’s wrong, it’s usually simple to fix during this stage of the game.
4 Factors: Off Page Analysis
- How many sites provide backlinks to your site?
- Are relevant, niche related websites giving backlinks to your site?
- Does Google care for the sites connecting back to you?
- What anchor text phrases are the sites using linking back to your site?
Just like the previous search engine optimization factors, this is a tiny sampling of an Off Page analysis. But it’s a great place to start to decipher what needs correcting.
For those reading this in the Austin area, if you need help with off-page search engine analysis I’d like to help you. Some of the off page fixes are really difficult, and you might get lost and frustrated trying to figure it all out. Call my number at the top of this page to schedule a consultation.
Does Your Website Rank and Get Traffic from Search Engines?
Do you have your website set up with ranking software? How about visitor traffic software? If you do then there is easy help available.
On the other hand, if you don’t have it set up, then please call us right away. We’ll aid you in setting this up quickly, because it is necessary and it really is an important way to discover where your website stands.
Minimally, you need visitor tracking software. The software is free and it’s really simple to understand. It provides awesome data that’s easy to analyze as well. You’ll be able to comprehend what’s working on your website and where things need to be fixed. You really require this software installed or you will otherwise miss the boat.
This software allows you to see what Google perceives. You will learn how your website is categorized in Google as well. This information is crucial and will allow you to understand which changes need to be made and which direction you need to go.
Does Your Website Contain Duplicated Content?
It’s a lot easier to discover if your site contains duplicate content than you might think. You’ll need to visit a website called Copyscape and use their web form.
When using Copyscape you’ll find out if your site’s content is considered an original or duplicate. It’s important to know this for search engine optimization purposes.
It’s possible that you hired a writer and this person actually copied the web content from a different site. It happens and it stinks but it’s something that we have to deal with.
On the flipside…
You may not have known any better and copied the information directly from another site yourself. If that’s the case, then you’ll need to remove this duplicate content and get fresh original content up there as quickly as possible.
At the end of the day, the Copyscape program is going to help you determine if your website contains duplicated content or not. When running Copyscape you want no results to be discovered. Because if results do appear, it’s going to show where your content contains duplicates.
A quick way to fix this is to reword the your web content so that it becomes an original. It will not show up in Google as duplicate content anymore, and that is certainly a good thing.
Search engines do not like showing duplicate content webpages in the search results. They will only choose one website with the most authority and give that particular page top rankings. Any other sites containing the same content will never show up on page one of the SERPS.
Here’s a crazy thing that you may have never even imagined…
Even if you’re the first one to create the content, it will not make a difference. If a different site with more authority is sharing your content they are going to end up getting with the high rankings in Bing, Google and Yahoo while you get nothing.
Forget about wasting your money attempting to rank duplicate content. Let an Austin SEO provider help you fix this broken problem.
Are Your Keyword Phrases Competitive?
It’s quite obvious that some keywords will not rank as well or as quickly as others. Certain keywords are going to be so difficult that it’s practically impossible to pull this off on a newly developed website when you’re starting SEO from scratch. Poor keyword research can cost thousands of dollars and years of wasted time.
If you intend to hire an Austin SEO consultant, make sure they understand the best way to evaluate keyword competition. Competing pages don’t even matter. The only thing that matters is what the websites with first page rankings are doing.
Here’s something else to think about… It’s necessary to look closely at keyword phrases when making an evaluation. Especially when it comes to the most important phrases in your niche.
If you missed this step, you’ll never know how much a particular phrase will cost to rank. And you’ll never easily understand how fast or slow your top rankings will appear. That’s a bad approach to this business, so competition analysis is the key to online search engine optimization success.
Do You Understand the Steps for Search Engine Optimization Success in Your Market?
Every good Austin SEO provider should let his or her clients know about their plan to get first page rankings. You must know what your search engine consultant plans to do to get your website to rank highly in Google and the other search engines.
We’re not saying that your consultant needs to tell you each and every detail. That’s more information that is necessary and its overkill to say the least. But you need to understand the broad strokes of what your SEO provider intends to implement to gain high rankings.
It’s okay if the plan changes over time. A good SEO specialist in Austin will recognize ways to help improve search engine optimization campaigns. Talk with your provider to find out how things are going to see if there’s anything that can help push this forward faster and more efficiently.
Wrapping things up…
First page Google rankings are hard to come by at times. But a top-notch Austin SEO provider can make it happen for you and your business.
I’d like to be your SEO consultant in Austin. Please give me a call when you’re ready and we’ll begin working on your search engine campaign.
Thanks for visiting the site. I’m really looking forward to lending a helping hand.
Wayne Vass, Founder and CEO
Visit Us At:
Wayne Vass SEO
1001 Texas Avenue - Suite 1400
Houston Texas 77002
Tel: +1 (855) 940 - 2211